I haven't come across other stories on the 'Net localizing the impact of technology on state or local political races, so I wrote one here, for the RTD, called "Online ads in Va. gubernatorial race ‘set the standard’"
Basically a lot of campaign consultants said that Virginia's governor's race was the first time we saw every candidate use online advertising in an integrated, focused way. Politics in Virginia is huge and there's a ton of voices out there, which you can see by the volume of political blogs, Facebook interactions with Bob McDonnell and Creigh Deeds' fan pages, and money pumped into online ads.
Both candidates for governor used a Google network blast to saturate the web with their faces right before people headed to the polls, Deeds in the democratic primary and McDonnell in the general election.
They won.
So is that a winning strategy? Maybe, maybe not.
One consultant told me that when you're ahead, you might as well spend a few tens of thousands of $$ to brand your guy online in a final push. I didn't really get to this in the story but at least it's a start.
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