Targeting us: political ads source lists

This article by Kate Kaye of Clickz looks at voter files, the lists of potential voters that campaigns keep. In the online world, a campaign can target likely voters or some demographic group with ads that drive the viewer to donate or vote. The methods of compiling a robust list use traditional public sources like secretaries of state, Kaye says, but also include behavioral clues from web searches and online keywords. Interesting....

The Political Ad Practice Insiders Want to Keep Secret - ClickZ