November 2, 2009

Facebooking their way into the Governor's mansion

My print contribution to our news coverage of the 2009 race for Virginia governor. Just like in every official poll, Bob McDonnell was beating Creigh Deeds on social media sites:

Gubernatorial campaigns rely on social media | Richmond Times-Dispatch

Preview:

As the two men campaigning for Virginia governor make last-minute sound bites to get out the vote on Tuesday, the virtual cocktail parties they host on their Facebook fan pages have exploded in activity.

Both campaigns have rolled out Facebook pages, Twitter accounts, YouTube videos and other social media tools to reach voters over the course of the race, in addition to their primary Web sites....

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